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Tehama Trail Blog

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Jul 2014

Are you curious about organic, grass-fed beef? Do you want to taste what the buzz is all about? You’ll have your chance on Sunday, July 27 from 11 am to 3 pm, when TX Bar Organics – an online food market based in Tehama County – partners with Enjoy the Store Red Bluff and Cook Red Bluff to bring awareness to the 100% grass-fed, grass-finished beef available right here in our community.


“Erin McCarthy of Cook Red Bluff will be with me offering samples of our ground beef and top sirloin steak,” said Travis Martinez, owner of TX Bar Organics. “She’ll be doing a cooking demonstration and talking about the health and nutrition benefits of organic, grass-fed beef.”

Until recently, TX Bar products have been offered exclusively online. “But we want to change that. We want to let people know that they can purchase our beef locally,” said Martinez, who has installed a meat case at Enjoy the Store Red Bluff.

Since 2011, Travis and his family have been dedicated to taking care of their land, their cattle and their neighbors. This means that TX Bar cattle are never fed grain, hormones or antibiotics, and their pastures are certified organic, which means the grasslands are free of toxic pesticides, herbicides, and fertilizers.

Growing grass-fed beef takes more time than traditionally grown beef – 24 to 30 months versus 18 to 22 months – but to Martinez, it’s worth the extra effort. “Our beef is the cleanest, most tender beef around,” he said.

TXBar Organics Grass-Fed Organic Beef

Those interested in feeding their families nutrient-dense beef, supporting their local rancher, and doing their part to care for the environment will have the chance to taste TX Bar’s sustainably grown and processed beef at Enjoy the Store Red Bluff, located at 615 Main Street on July 27, from 11 am to 3 pm.

In addition to the cooking demo, Cedar Crest Vineyards & Winery and Fall River Brewing Co. will be onsite offering tastings and pairing suggestions.

The event is free to the public.

To encourage folks to try his products, Martinez is offering a 10% discount through the month of July both online and at Enjoy the Store.

TX Bar Organics is a family-owned and -operated cattle ranch in Northern California that produces and sells 100% USDA certified organic, grass-fed, grass-finished, Black Angus beef. For more information call (530) 949-4241, or visit


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